FOR IMMEDIATE RELEASE
Books And Beyond: Amazon.com Looms Large In Cloud Technology
TUCSON, Arizona, (January 26, 2013) – They are not just sellers of books. Amazon has entered the cloud computing market in a large way. According to technology media company GIGAOM, Amazon Web Services (AWS) has turned into a $2 billion-a-year business.
Amazon.com has come along way from its origins as an online reseller. They have capitalized on the commercial benefits of utility pay-for-what-you-use computing that has been made possible through virtualization technology. AWS is composed of a suite of complementary products:
- Amazon Elastic Computer Cloud (Amazon EC2)
- Amazon SimpleDB
- Amazon Simple Storage Service (Amazon S3)
- Amazon CloudFront
- Amazon Simple Queue Service (Amazon SQS)
- AWS Premium Support
Amazon EC2 is their flagship offering. It allows for metered, on-demand rental of cloud-based computing resources, just like a public utility company. Businesses using EC2 are now able to respond to fluctuations in processing demands without having to purchase additional hardware or software. Instead, they can provision just as much computing power they need for the workload. No more. No less. While EC2 provides computing power with temporary storage, Amazon’s other products, SimpleDB and Amazon S3 provide metered permanent storage.
Amazon’s products have real business value. Healthcare services company, TC3 (Total Claims Capture & Control), uses Amazon cloud products to scale resources, lower costs and provide better service. Paul Horvath, Chief Technical Officer at TC3 states:
“we are utilizing Amazon S3, EC2, and SQS to enable our claim processing system capacity to increase and decrease as required to satisfy our service level agreements (SLAs). There are times we require massive amounts of computing resources that far exceed our system capacities and when these situations occurred in the past our natural reaction was to call our hardware vendor for a quote. Now, by using AWS products, we can dramatically reduce our processing time from weeks or months down to days or hours and pay less than purchasing, housing and maintaining the servers ourselves” 
Amazon’s promising suite of products is catapulting them into the forefront of cloud computing and enabling customers to do more with less. For more information about Amazon’a cloud technology visit http://aws.amazon.com/
 TC3 Health Case Study: Amazon Web Services. Amazon Web Services Business Case Studies. http://aws.amazon.com/solutions/case-studies/tc3-health/
Larry Hogan, UA Media Relations